Quick question? - Who’s your ideal customer?
If you’re thinking - “well anyone who can pay me”...
There’s 2 problems with that:
It doesn’t narrow down things a lot
It ONLY works if you have millions for your marketing budget
But what if your budget’s closer to a road trip than a first-class flight?
Well, this blogpost is for you!
Why Mass Marketing Falls Short
We've all seen the big brands like Coca-Cola, McDonald's, Apple -- Everywhere we turn…
So, it's easy to think that's what we need to succeed.
But unless you've got a billion-dolar budget…
Mass Marketing will drain your wallet way faster than it will get you results.
Even these giant brands started small, finding ways to get to their specific audience before scaling up.
You Need A Rock Solid Offer (RSO)
Every single strong marketing strategy has one thing in common…
It's a irresistible, targeted offer that speaks directly to your ideal customers.
Think of it as your "dynamite" for making a splash in your industry.
It's the promise you make that's so clear, so valuable, that the right people can't ignore it.
An RSO will grab your ideal customer's attention and bring them in fast.
Creating an RSO is much more simple than you think…
The whole point is to make an offer so good that the potential customer feels stupid if they don’t take it.
For an example…
Personal Training Sessions - If you don't lose 10kg after your first month, you don't pay us a single penny + we train you another month for free!
Business Consultations - If you don’t see positive results in the first three months, we’ll refund your fees + pay you $500.
RSO is the heart of your marketing strategy.
It's about getting the right message to the right people at the right time.
With that kind of magnetism, you don't need to shout over the crowd.
Curious how I’d implement this in your business?
If you're ready to find out what an RSO can do for you…
Fill out this form: eptise.digital/free-analysis
I’ll personally connect with you to see if we're a good fit, and help you develop a tailored plan to make your RSO work and make results.
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