Using Retargeting to Win Clients and Boost Sales

Ever seen an ad follow you everywhere online after checking out a product?

You click on a lawnmower or a power drill, and suddenly, it’s like you’re being haunted. Those ads pop up on every site and app you use for days.

This is called retargeting. Unfortunately, it’s often done poorly, leaving customers annoyed instead of intrigued. But when done right, retargeting can be one of the most effective ways to boost sales and get the highest return on your marketing spend.

Let me show you how to make retargeting work without coming across as pushy or creepy.

Retargeting: A Profitable Strategy

Unless you’re selling gum or chocolate bars, your clients don’t usually make impulse purchases.

Instead, they go through a process — a “customer journey.”

I know, it sounds a bit over the top, but stick with me.

Here’s how it breaks down:

1. A person becomes aware of a problem or need.

2. They decide it’s worth solving.

3. They start researching solutions.

4. They compare providers.

5. They finally buy.

Simple, right? So why should this matter to you?

Because the earlier you can get in front of a potential client during this journey, the more likely they are to choose you. Plus, it’s cheaper to close the sale when you’re already in their mind before the final decision stage.

If you show up only at step 5, you’re too late — they’re probably just comparing prices. But show up in step 3 when they’re exploring solutions? Now you’ve got their attention.

The problem is that people have terrible attention spans. Even if they find you early on, they’ll likely forget about you once they move on to another tab.

Fixing the “Attention Span” Problem

Imagine you’re considering a product, and one company consistently answers all your questions every time you need clarity. Who are you most likely to buy from?

Retargeting helps you become that company.

But here’s the trick: don’t just show the same ad over and over again. Instead, use retargeting to provide new and useful information.

For example:

Record a series of videos highlighting key benefits of your product or service.

Retarget viewers of your initial ads with fresh content that addresses their concerns or educates them.

This approach turns retargeting into a helpful experience rather than an annoying one.

Here’s a psychological hack you can use:

When someone helps you out without asking for anything in return, you feel inclined to give back. It’s just how humans work.

Now, I’m not saying you’ll owe someone a life-changing favor, but the principle is simple: people remember those who genuinely help them.

When your ads and content provide real value — without being pushy — you start building trust and goodwill. By the time a potential client is ready to buy, they’ll think of you as the logical choice.

This doesn’t just make sales easier, it makes them natural. No hard closes, no awkward pitches.

Try This Today

Retargeting done right can change the game for your business. Start small: think about how you can use ads to provide ongoing value to prospects at different stages of their journey.

P.S. Want me to help you implement this?

Let’s talk.

Fill out this form here, and I’ll personally review your marketing strategy. If we’re a good fit, I’ll map out exactly how we can improve your results.

No pressure, no boring sales tactics, completely free - guaranteed.