In the Part 1, we made sure that your content is not driving away your ideal audience. If you haven't seen it yet - catch up here.
Alright, so now you know what's the best way to format your content and how to make it visually good.
Now we need to make sure that our reader will fully go through our content. Once we've got them interested, now we need to keep them reading.
So, how do we do that?
Very simple - the same way you would do it in a bar.
How BAR Test Will Fix Your Writing Enormously
Read this:
“Greetings, business owners. We provide and specialize in marketing strategies designed to boost your customer acquisition by using data-driven techniques. We implement targeted digital solutions to maximize brand visibility, increase conversions and optimize return on investment.”
Actually, a lot of people write articles in this way it’s craaaaaaazy.
It’s an obvious chatgpt-robotish text.
This won’t pass a BAR test.
What Exactly is a BAR Test?
The BAR test is an undefeated & best, yet the simplest way to improve your writing.
Here’s how to implement it:
Ask yourself: Would I say this to a human being in person?
Yeah, that’s the whole secret.
Now let's rewrite the earlier example I gave you and make it pass the BAR test.
“Hey, we help business owners attract more customers using marketing strategies that are proven to work. We also implement solutions that will maximize your brand visibility and increase conversions with a really good ROI.”
Now this looks a lot better and more readable, right?
The first version sounds like a robot trying to imitate a human being and is weird and boring to read.
The second version sounds like you’re talking to someone in person.
Also…
Here’s The Quickest Way To Improve Writing
This trick works every single time - Read your copy out loud.
Seriously…
You’ll notice everything that is not right, where your flow breaks, where words don’t match, etc…
Getting into this habit will transform your writing and it’s easy as hell.
Apply, Get Results, Guaranteed.
Try this on your own content, you'll see more engagement, better responses and most important more sales - more $$$.
Btw, if you want me to personally check and improve your writing using the BAR test and other strategies we'll be discussing?
Get in touch with my agency today. If we're a good fit, I'll personally analyze your marketing and discuss a strategy for your business on a call. No cost, no obligation, absolutely FREE.
Sounds good? Fill out this form: https://www.eptise.digital/free-analysis
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