Copywriting is the most important thing in marketing - It grabs attention, pulls in clients, boosts your conversions and positions you as a pro in your industry, all while leaving your competitors in dust.
And actually most of the writing is downright terrible.
It’s boring, clunky and often a snooze fest, it’s a global issue, no matter what country or language you’re speaking.
Why? Well schools have let us down, writing isn’t the same as talking, and most people miss the tricks that can breathe life into their words.
Good thing about this – it’s easy to stand out and make more money.
How To Fix Bad Writing Easily
The first step is always to seduce someone into reading whatever you wrote.
Imagine this: you could have the best article ever, but if someone clicks away before they get to the good stuff, it’s all for nothing.
For an example these dense newspapers, I believe your brain screams, "Do I really want to sift through all that?"
Now, check out this article.
Much easier on the eyes, right? That’s because I keep it light with short paragraphs and simple sentences—no heavy jargon or endless ramblings.
Short Form VS Long Form
This doesn't mean you should make everything easy and chop it up like baby food.
But you do need to be mindful of how you format your stuff.
Any type of content you make needs to hook the reader and keep them going.
Short form content works best for the cold audience.
These people don’t know you nor your brand, so they’re less invested in spending much time on your content.
Quick social media posts, short form videos or punchy articles work well cause they’re easy to consume.
And long form content works best for the warm audience.
Warm audience already knows your brand and might even follow your content already.
Long form content provides the extra depth that builds loyalty and trust - which will lead to conversions.
That’s it for now…
This will be a series of articles where I’ll give you all the tips you need to start making $$$ with words.
In the next article, I’ll introduce you to a “BAR” test which is literally 50% of copywriting…
Talk soon,
Mateja
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